The Challenge

Brisk Shirts wanted to increase it's AOV to improve margins and overcome high shipping costs, but traditional volume discounts tended to eat into margins. They needed a way to increase AOV more intelligently, instead of giving out discounts on all the large orders that were already occurring.

Promi's Solution

Our team ran an A/B test with Brisk to test if our AI-powered personalized discounts could generate more revenue and margin than a flat discount available to all customers. Half of visitors saw the Promi discount for orders of 3+ shirts, ranging from 10-20% off depending on each visitor's price elasticity. The other half saw a fixed 15% discount.

The Results

Compared to non-personalized 15% off discount, Promi's personalized volume discount generated +67% average revenue per user, +35% conversion rate, and +65% gross profit on eligible products. The best part? Promi was able to do this with a lower average discount value than control. Promi's average discount was 14% per order, compared to 15% for control.

This campaign led to a +34% increase in storewide revenue. 6 months after the experiment, Brisk was able to share long term revenue data showing year-over-year impact, pictured above.