The Challenge

Chesca was looking to increase conversion rates while protecting their product margins. Traditional discounts seemed to increase revenue, but without an A/B test, it was difficult to understand the actual impact.

Promi's Solution

Chesca used Promi to add a coupon to low-converting products for select users to increase their sales. Visitors would see a discount code on product detail pages and enter the code at checkout. This reduced costs by avoiding applying the discount automatically, while still appealing to price-sensitive shoppers. Price in-sensitive shoppers would not see the discount code.

The Results

The Promi campaign increased revenue per visitor by 16% on eligible items, driven by a 17% increase in conversion rate. Average discounts per order only increased by 4%.