We created the following campaign template to help you get started using Promi. This is our recommendation for a campaign setup that will generate additional gross profit for the majority of merchants.

Configurations:

Discount

• Amount off Products

• Discount Code

• Personalization: Leverage Promi's AI Model

• AI Discount Parameters:

  • Min Discount: 0%

  • Max Discount: 20%

  • Min Product Margin: unchecked

  • Replace existing compare-at prices: unchecked

  • Round to the nearest: 1%

  • Days to Persist: 4

• Applies To: We recommend picking a collection you're willing to put on sale, but also has sufficient volume to run an A/B test (at least 60 orders per month)

• Experiment Control Group: No Discount

• Minimum Purchase Requirement: No minimum requirements

• Combinations: No Combinations

UX

• UX Triggers: Always show UX to eligible visitors

• PDP Price Strikethrough: unchecked

• PDP Subtitle: checked, "Extra {{{%-off}}} off with code 'JUST FOR YOU'"

• Collections Price Strikethrough: unchecked

• Collections Subtitle: unchecked

• Collections Badge: checked, "-{{{%-off}}} Offer"

Launch

• Select a date at least 1 week from when you published the Promi components

The above configurations will create a campaign that offers higher discounts to very price sensitive customers, while offering no discount to less price sensitive customers. It will show as a badge on collections pages and a subtitle on the PDP, and require visitors to enter the code "JUST FOR YOU" at checkout. This code is only eligible to visitors who see it on collections pages and the PDP. Visitors we deem "price insensitive" will be unable to use it, so there is no risk of the code leaking.

We realize that each merchant has different preferences and knows what types of campaigns work well on their store, so don't be afraid to adjust some of these parameters. You will just need to make sure you have set up the right Promi components on your website (see our Setup guide for more information).