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Custom Targeting

If you would like to control your discounts at an even more granular level than is allowed with the Promi AI model, custom targeting is for you! This guide will cover the basics for setting up a custom targeting campaign. Check out our tutorial video for a simple example:
Creating a custom targeting campaign
To get started with a custom targeting campaign, you'll need to click the "Create Campaign" button on the Promi home page. For more details on creating campaigns, see our discount campaigns guide.
In the campaign creation page, you'll select "Specify eligible visitors" option in the "Personalization" card.
Building Segmentation Logic
In the "Personalization" card, you'll have the option of adding targeting criteria in the form of "and" and "or" statements. See the below table for detailed descriptions of each targeting field.
Targeting fields
Field
Description
Traffic Source
Website the visitor is coming from when landing on your website for the first time during the session. Promi offers a dropdown selection between Google, Facebook, Instagram, or Other.
Device Type
Options are desktop, tablet, and mobile. Promi uses screen resolution to categorize visiting devices.
Store Transactions
The number of purchases this device has made on your website. Please note that Promi can only track orders since it has been set up on your website. Promi associates transactions to a device, meaning if a given device was used to make a purchase in the past, Promi will recognize this and adjust discounts accordingly. However, if a visitor is using a new device, Promi may assume this visitor has no prior transactions.
Product Transactions
The number of purchases this device has made of a specific product. Please note that Promi can only track orders since it has been set up on your website. Promi associates transactions to a device, meaning if a given device was used to make a purchase in the past, Promi will recognize this and adjust discounts accordingly. However, if a visitor is using a new device, Promi may assume this visitor has no prior transactions.
UTM Fields
URL parameters that identify traffic types. Specify UTM fields via free text to filter based on any field you like.
Referral URL
URL that the visitor came from when first landing on your website.
If you have other questions on any of the above fields, don't hesitate to reach out.

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